The Branch Brand Battlefields

There’s a reason I move the way I do now.

A reason I don’t flinch under pressure or fold when the algorithm slows down.

Because I built this brand on a battlefield — not in a boardroom.

Branch Brand didn’t start as a strategy.

It started as survival.

It started when I was down.

It started when I had nothing but an idea and a broken laptop.

It started when reels were my only voice and blog posts were my therapy.

I fought for every follower.

I crafted every post with grit in my spirit.

And I showed up — tired, healing, broke, hopeful — because something told me this was bigger than just me.

Now I look back and see what we built.

• A published book.

• Viral moments that opened doors.

• A blog full of real talk, not fluff.

• A community that saw the growth in real time.

This was the battlefield.

And somehow, I made peace with the war.

So today, I breathe.

I shift.

I pivot toward something new.

But I leave this message here as a mark — a flag in the soil of the place I built from the ground up.

If you’re reading this, know that this corner still lives.

Branch Brand will never vanish. It’s part of my DNA now.

But the mission calls me elsewhere for a season.

The Gamerhood is next.

And I’m bringing all the wisdom from these battlefields with me.

See you on the other side.

— DJB